What to Do if You're Losing Followers on TikTok [14 Solutions]



April 9, 2024

It is a superpower knowing what to Do if You're Losing Followers on TikTok, but you don't need to be a hero; you need to follow a few steps to get it fixed.

You are experiencing this for several reasons, some of which might be the user violating TikTok's TOS and inactive accounts, to name a few.

In this guide, I will walk you through the steps and processes you can take to fix the issues. But before we get to how to fix the part, let us look at why you might be losing TikTok followers.

Losing Followers on TikTok? Here's why

Reasons why you are losing TikTok followers

One of the very obvious reasons for losing TikTok followers is a user's inconsistency in posting on the platform. While this is one of the reasons, it is the most common reason why. Below are some other reasons why you might be experiencing loose of followers on TikTok;l

1. Underage Accounts getting banned

According to TikTok's guide for usage of their platform, you must be at least 13 years of age and above to be able to use TikTok. This then means that if by any means an underage user followed you and then was later discovered by TikTok to be underage definitely, the user will get banned, which will result in you losing that every follower.

2. Creator’s Fund Not Available

In July 2020 TikTok announced the TikTok creators fund, which was said to have creators who want to use their voices and creativity to earn a living.

Unfortunately, this opportunity is only available in some countries, and you must reach their acceptance criteria to be able to enjoy this fund.

TikTok made it clear that you must be at least 18 years of age, have at least 10,000 followers, and 100,000 video views in the last 30 days, and must be from the UK, US, France, Germany, Spain or Italy to be eligible.

This criterion has made several creators reluctant to create and fully use the platform since they believe that technically there is nothing for them to get rewarded with and sometimes leave the platform or delete their account, making those they follow lose them as followers.

3. Inactive Accounts

Tiktok frowns at inactive accounts, especially newly created ones. TikTok drastically loves and promote accounts that are very active in either posting or interacting with other users/creators on the platform.

So making sure you are always active on the platform if you have been waiting for a while helps to retain and, importantly, gain more followers.

4. Violating TikTok's TOS

No platform I know, including TikTok, would like its users to violate their terms of service as it shows that the two parties are on the same page and has a simple interest together.

If you just violated TikTok's terms of service or has been doing so for a while, chances are that you are losing followers as they won't want to reward those who won't respect their term of service with more reach and followers.

5. Not posting consistently

I can't emphasize this; TikTok prioritizes consistently posting and constantly interacting with other users and creators on their platform.

If you have yet to be consistent in your posting schedule, you might be on the dead end of losing some followers on the platform.

6. You Might Have Been Shadowbanned

When TikTok bans your account from accessing a larger audience, a shadowban happens. This ban occurs in silence.

You might be banned for a number of reasons, one of which is because you violated TikTok's terms of service.

Participation in racism, hate speech, or bullying are examples of this. These are not the only things that can cause a shadowban, though.

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A shadowban can also result from spamming the platform by repeatedly publishing the same comment. A shadowban is a challenge since you are completely unaware that it has occurred.

It is also known as a ghost ban because of this. The "For You" page no longer displays your content when you are shadowbanned.

A shadowban might result in you losing followers and visibility because most TikTok users connect with users and follow their accounts through the "For You" page.

Reading the policies and removing anything that doesn't follow them is always a good idea.

The sooner the ban is lifted from the account, the quicker you will comply. Depending on the severity of issue, an account can normally be shadowbanned for two weeks to one month.

A shadowban could occasionally last longer for some users. If so, you should contact TikTok support to ask for the ban to be lifted.

7. You’re Not Creating Trendy Content

Many TikTokers start uploading their videos related to trends that go big on the platform.

This is due to trending material being the most popular. You have a better chance of obtaining followers if you submit this content.

You may also lose followers since you need to maintain your account and content up to date with the most recent trends.

You can use trends if you want to succeed in the TikTok community.

This only requires you to adopt some latest trends, though. Focus on your niche and provide pertinent content.

For instance, if you have a makeup account and you start making videos on unrelated subjects like technology or gardening, your fans will need clarification, and TikTok won't promote your content any longer.

Try looking through profiles that produce content that is comparable to your topic if you think it might not be trendy. You might find some inspiration there for trending content.

8. Sudden TikTok Glitch

Due to a TikTok bug, you could also be losing followers.

This particular bug displays a follower count of zero. Even though you might freak out when you see zero followers, there is no need to worry because all your followers will be automatically restored.

9. Not Creating Interesting And Viral Content

The goal of every TikTok creator is to create a video that becomes popular; however, this depends on chance and the platform's algorithm.

Make entertaining articles and videos that people will want to share with their friends and followers.

The better you can communicate with them and choose what content to provide, the more you will understand their requirements and interests.

Try to make your films concise (but no less than 15 seconds), entertaining, and quick to provide viewers with rapid gratification.

It's crucial to generate material that is concise since people's attention spans are shorter than they once were.

Creating films that are too long or that ramble on about many subjects may stop you from gaining fans.

10. Your Content And Channel Are Not Optimized Correctly

Failure to properly optimize your content might also result in you losing TikTok followers.

You must carefully optimize the content and channel to increase your following and achieve your goals.

The following are some suggestions for TikTok content optimization:

  • Discover the appropriate posting frequency.
  • Engage with your fans by often going live on your account.
  • Focus on your niche
  • Uploading short videos
  • You are on the right road if you are implementing these recommendations.

On the other side, if your content is adequately optimized, you can retain followers over time.

Utilizing specific, concise hashtags that users are probably searching for is another excellent strategy to enhance your content.

11. Not Getting Exposure On The “For You” Page

When your content isn't included on TikTok's "For You" page (FYP), it is one of the main reasons you can lose a lot of followers.

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Being visible on that page is the best approach to getting followers.

Consequently, more people see your material, increasing the number of followers.

On such a crowded site, though, your prospects of gaining followers are small if your material doesn't make it to the FYP.

You'll probably see a drop in followers, and it can be challenging to gain new ones.

Therefore, please make an effort to regularly update your content and ensure sure your target audience will find it fascinating.

12. The TikTok Algorithm Screen Test

You might not be aware, but TikTok also kicks out a lot of people.

For some people, removing users entails losing following.

TikTok monitors and evaluates all new profiles to identify those that are real and those that are false. As a result, the site suspends all fake profiles and fraudsters.

So it's crucial always to try to grow your following organically because, in the end, TikTok removes the fake followers.

For instance, TikTok may flag an account as suspicious and remove it if it has a large number of creators following it but no postings or other indications that it is genuine.

  • The account must have an accurate bio.
  • The account has to include a lot of videos and posts.
  • There should be recent content posted.
  • The username for the account must be unique.

13. Change In Niche

A drop in followers might happen if you change the niche of your content.

Your current audience and followers will stop following you if you convert from an educational account to one that is comedy-centric or from a political account to one that focuses on entertainment.

Keep up your consistency and wait for the new targeted audience to notice you if you want to maintain this new speciality.

People frequently switch their niches until they discover something that resonates with them.

In the beginning, you'll lose followers, but soon, your account will begin to grow again.

14. Users Have Deactivated Their Accounts

Perhaps some of your fans have deleted their TikTok accounts for various reasons.

For instance, some of your followers may no longer use social media or be too busy.

However, a significant drop in followers is frequently caused by factors other than this.

How to fix the losing TikTok Followers (Actionable Steps)

Everybody likes to gain more followers because doing so gives you more reach and opportunities.

In the case of you losing followers on TikTok, there are actionable steps that can be taken to get you back on track in no time, some of which are listed below;

1. Make sure you are consistent in posting

Make sure you are consistent in posting

People only recognize you and your account because of the content you post.

You must thus thoroughly assess your audience's interests before uploading pertinent information. We suggest that you continuously post a video each day.

2. Make sure you haven’t violated TikTok’s TOS

The same rules and regulations apply to social media platforms in other areas of life.

These guidelines are in place to keep social media sites secure.

You risk repercussions if you break such rules.

Examine the platform's rules carefully to discover whether you've broken any of them.

Doing this may keep your account from being shadowbanned and produce content within the guidelines suitable for your intended audience.

3. Identify The Needs Of Your Niche

You cannot start today and amass millions of followers on social media in weeks.

You must take the time to learn about your niche, its requirements, and all of its peculiarities.

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To add value to your material and make it more enticing and engaging for your target audience, you can also take notice of the difficulties other leaders in your industry have had.

In other words, seek ideas and material ideally suited to your niche.

4. Take time to Build A Connection With Your TikTok Family

One of the most important things to do to increase your following is this.

Engage your audience in conversation and convey your love and appreciation for them.

Make sure they feel like a true part of your family.

Only a little needs to be done.

Here are a few strategies for connecting with your followers:

  • By approving of and commenting on their posts
  • By having discussions with them that include questions and answers
  • By revealing more about yourself to them
  • By intermittently going live on the platform (You can join other creators' live sessions to see how it feels like to go live)

It will take little time or effort to follow these habits, but you'll gain a lot in terms of interaction and followers.

5. Do Partner With Other TikTok Influencers/Creators

Partnering with well-known figures in your niche is one approach to growing your audience.

You will be exposed to their audience as a consequence, and you will gain more followers as a result.

6. Cross Promotion

Additionally, you may cross-promote your TikTok account on well-known social media websites like YouTube, Instagram, and Facebook and publish your link there so that anyone who finds the material interesting can visit your TikTok account.

7. Take Advantage of the TikTok Duet

Participating in a TikTok duet is another method to modify your video and add making it more interesting.

In a duet, your video appears on one side of the screen while the video of another person appears on the other.

Similar to this, TikTok has introduced a function dubbed the "Green Screen Duet" in which your video plays in the front while the background video of the other person plays to make it appear interesting, amusing, and enticing.

This is very important because new trends are breaking through and changing the status quo every day.

The main idea is to keep ahead of the game by using your skills and seizing trends before they get overused.

9. Post At The Right Time With The Right Hashtags

Whether your content is featured on FYP mostly depends on timing and content.

When plenty of your followers are online, you should provide content and videos.

Besides trial and error, there is no way to locate that sweet spot. Although it could be a little irritating at first, the result is worthwhile.

Similarly, choosing the appropriate hashtag is essential in growing your following.

On TikTok, videos are classified using these hashtags.

As a result, your video will appear anytime someone searches for a specific term.

10. Stay Persistent And Don’t Give Up

It takes time, work, and luck to build a following and become well-known on TikTok or any other social media site.

You will succeed if you are persistent and adhere to the above advice.

Final Thought

Losing followers on TikTok can be a variety of different factors and reasons, but the most common of them all is not being active and posting regularly on the platform.

However, if you are not guilty of any of these, then follow the recommended steps and process to help you understand the situation better and hopefully fix it.

I hope you found this guide helpful. Don't hesitate to leave a comment below as we reply to all comments. Thanks for reading.

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